BOOST YOUR SALES PERFORMANCE AND PRODUCTIVITY
Whichever way you look at it, there is a cost associated with participating in tenders; time, money and effort. Spending each and all of these elements wisely will exponentially increase your chances of success. Outsourcing your bids and proposals provides a number of benefits as outlined below:
Access Expertise; a proposal specialist has extensive experience solely working on bids meaning they have the tools and techniques to produce winning proposals. With the addition of Association of Proposal Management Professionals (APMP) certification they are skilled in the best practises that lead to improved competitiveness in business development and sales.
Maximise Productivity; it’s all to easy to rush your proposals, relying on copy and paste from past submissions and typically producing proposals well below the quality needed for you to win. A proposal specialist will give 100% focus to your proposals so your bidding efforts are not wasted. At the same time, you and your employees can focus on your core business delivering products and services to your customers. Time and effort well spent from all sides.
Manage Costs; you will typically engage a proposal specialist on an ‘as needed’ basis, for example to lead or support important and high value bids, or when your existing resources are stretched to the limit. Outsourcing is a great way to ensure that you capitalise on sales opportunities without committing to permanent resources that you don’t need.
Improve Quality; the quality of your proposals will be evaluated by how well you understand and articulate your customer’s needs and buying motives. The quality is also dependent on how compliant, complete and concise you develop your response to the Customer’s Request for Proposal (RFP) document. A proposal specialist is trained and skilled in all of these essential elements.
Increase Growth; when you submit your proposal you expect, or at least hope, to win. However expectation and hope are not strategies that will help you achieve your sales targets. A proposal specialist can assist you in making the right bid decisions, devise your win strategy and produce a compelling proposal that accelerates your chance of winning.
Contact Me. Let’s have a chat about how I can help your business create best-in-class proposals.
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